In recent years, the functions of beauty device products have become more and more abundant, from the initial single vibration or hot compress to the current general EMS microcurrent, red/blue light therapy, high-frequency vibration, constant temperature heating, and other functional combinations. Whether it is a facial massager, a neck beauty device, a scalp massager, or even a small fairy wand product, they are all moving towards the direction of “multi-function in one”. Many consumers will ask when selecting products: “Are all these functions necessary? Do they work? Is it because the manufacturer stacks so many functions for marketing?”
This “multi-function” is not a blind stacking, but the result of the joint action of many factors – there are not only the upgrading of consumer demand, but also the maturity of manufacturing technology, and the product differentiation strategy under market competition. Here, we will take you to dismantle the real logic behind the superposition of beauty devices functions, and share some of our accumulated experience as a supplier in function design and product customization to help you better understand market trends and product positioning.
The First Push: Changing Consumer Preferences
muFrom the market feedback, the emergence of functional integrated beauty devices is largely due to the change in the needs of end consumers. With the improvement of skin care awareness, users’ expectations for beauty devices are no longer limited to “single care”, but they hope that one machine can meet multiple care goals at the same time. This trend also directly affects the product selection direction of brands and wholesalers.
1. One Machine with Multiple Effects, Higher Cost Performance
When choosing beauty devices, consumers pay more and more attention to the breadth of “functional value” and “usage scenarios”. For example, a facial beauty device that can heat and introduce essence, lift through EMS, and has red light anti-aging is obviously more attractive than a product with only a single hot compress function. This mentality of “spending one money and enjoying multiple effects” makes it easier for multi-functional beauty devices to impress potential users.
2. Save Time and Space
For users with a fast pace of daily life, an integrated beauty device can significantly simplify the skin care process and save more storage space, especially for home scenes or people traveling on business trips.
3. Meet Varisou Skin Care Needs
Different functions correspond to different skin care goals, consumers have reached a consensus on this point. For example:
Red Light: Promote collagen production and improve fine lines.
Blue Light: Antibacterial and acne, suitable for oily skin.
EMS Microcurrent: Firm contour and lift facial lines.
Vibration + Hot Compress: Relax muscles and promote skincare product absorption.
Consumers generally hope to achieve complex care effects such as “anti-aging + cleaning + soothing + introduction” through one instrument, which has promoted the popularity of products with superimposed functions.
Mature Production Technology
& Low Combination Cost
You may not know that these functions can now be produced in a “modular” manner, which is not difficult to combine, and the cost is not high. The author believes that this is the fundamental reason for the superposition of the beauty device’s functions.
To put it simply, many common functions nowadays, such as vibration, red/blue light, EMS, and heating, have ready-made circuit boards and mature technical solutions in the industry. In other words, these functions are like “building blocks” and can be freely spliced and combined according to product design needs. Let’s disassemble the implementation methods of several common functions:
Vibration Function
This is a standard feature in almost all massagers and beauty devices.
Implementation Method: Add a micro vibration motor inside, similar to the vibration module of a mobile phone.
Features: Low cost, low power consumption, easy installation, and low space requirements.
Function: Make the user process more “sense of presence”, improve the massage experience, and user satisfaction.
Configuration: Common vibration modes on the market include single fixed frequency vibration mode and multi-frequency adjustable vibration mode. For the former, the most common ones are 6000/min and 8000/min, which are mainly used for daily massage functions. For the latter, users can choose different vibration frequencies between 2~5 gears (such as three-level adjustment of 5000/8000/12000/min) or built-in multiple preset programs (such as intermittent vibration, wave vibration, strong and weak alternating vibration, etc.), which makes it easier to create a “high-end feel”.
Red/Blue Light Therapy
A widespread function in recent years.
Implementation Method: Built-in several LED lamp beads with different wavelengths, use plastic lampshades to guide light, and the control system can set the light frequency and color. There are already a large number of mature solutions for the red/blue/yellow light beads commonly used in the industry, and the purchase price is cheap.
Function: It releases visible light of specific wavelengths through different colors of LED lights, acts on the surface and shallow tissues of the skin, and has different auxiliary skin care effects.
Common Combinations: red light for anti-aging, blue light for anti-inflammatory acne, yellow light for skin tone improvement.
Configuration: Most products are fixed combinations or preset care program combinations. The former, such as the three buttons are red light mode, blue light mode, and yellow light mode, and users can switch at will; the latter, such as “cleaning mode uses blue light + vibration” and “repair mode uses red light + EMS + hot compress”, this method is more systematic and professional.
Microcurrent Therapy
Microcurrent is a “sensory” function, and the strength design needs to be reasonable. It should not be too light or too stimulating. For safety reasons, many manufacturers currently set the current to be relatively weak by default.
Implementation Method: Output low-frequency microcurrent signals through the motherboard, connect conductive sheets or metal contacts, and stimulate slight muscle contraction.
Technology: Standardized microcurrent drive modules have been on the market for a long time. As long as the structural design is reasonable, they can be directly embedded.
Configuration: It typically includes three common settings: first, whether the function is enabled; second, the adjustable intensity level, usually with 1 to 3 options; and third, whether the EMS activates vibration or red light functions simultaneously.
Hot Compress
Hot compress is a common auxiliary function of beauty devices, which is usually used in conjunction with other functions. According to medical research and user experience, 42℃ is considered to be an ideal temperature that can accelerate blood circulation and open pores without burning the skin; many beauty device advertisements emphasize “constant 42℃ hot compress” as a “golden temperature sensation”.
Implementation Method: Use a ceramic heating plate or an aluminum alloy surface heating module to adjust the temperature through a constant temperature control chip.
Technology: This technology is very mature, and many manufacturers can achieve uniform heating and rapid temperature rise.
Configuration: There are usually two types: One is a single constant temperature of about 42°C, which is safe and helps skin care products absorb. The other is multi-level temperature control, such as high, medium, and low. Each level will increase by 1.5~3 degrees to suit different skin types.
In addition to the above functional combinations, the common hot and cold alternation, negative ions, RF radio frequency, negative ions, etc. on the market can also be realized in a modular way. Although they have different requirements in structural design and cost control, from the perspective of the supply chain, these functions have long been mature in technology. For this reason, multi-functional combinations have become a norm in the current design of beauty devices.
A PCB circuit board for a RF (radio frequency) beauty instrument
Market Competition Drives
Product Differentiation
As practitioners in the beauty industry for over 10 years, we have a deep feeling that multi-functional combinations are also the result of market competition, especially in the field of beauty instruments, which are updated quickly, have many styles, and have high similarity in appearance. If a product wants to stand out from the dazzling array of shelves and pages, uniqueness is most important.
The market has eliminated many products with only a single function, such as a facial massager. If it only has vibration, then its cost is often low. If there are no good appearance or more accessories, consumers may think that this is just a low-value product and the effect will not be very good. Now, a facial cleanser should not only have good cleaning power, but also have hot compress or EMS functions to increase the absorption of skin care products after cleaning. If a neck beauty massager does not have vibration or heating, consumers may not be interested. In other words, consumers have psychological expectations for multi-functionality. If a product has only a single function, it will appear “ordinary” or “low-end”.
For brand owners, one more function is one more selling point, which is easier to display on product detail pages and social media. Multifunctional combinations can often increase the “perceived value” of a product. Adding two or three mature modules to the same product may only increase the cost by a few dollars, but the retail price can be increased by 20-30%. In addition, doing so can reduce the risk of being “eaten up” by low-priced competitors. Some brands worry that multifunctionality will lead to complicated operations, but this is not a big problem. Most factories have very mature solutions, and user experience is also an important part of product design considerations. Multifunctionality will not “dissuade users” but will become a decisive factor in purchasing.
Fierce Competition Among High-End Beauty Instrument Brands
Factors to Consider When Choosing A Beauty Device
Although many beauty instrument products on the market have achieved “all-in-one”, we also need to see a problem: more functions do not mean a good user experience. If the function stacking is not well matched, it is likely to bring about counterproductive effects, such as complex use and unclear efficacy. We believe that functions should serve the use scenarios and skin care needs of target users, rather than just stacking various functions. When choosing functions, brands can consider these three angles:
Product Positioning:
Cleansing? Import? Anti-aging? Acne? The core functions of each type of product are different, and the peripheral functions only play a “supporting” role and should not be dominant.
Target Group:
Mature consumers may pay more attention to easy operation and user experience. The function combination should be more intuitive and easy to use. The product should not be complicated to use, and it should feel good after use.
Actual Efficacy:
Many successful products are not necessarily the most functional, but they can always impress users with their core efficacy. For example, “I feel very comfortable on my face after using it (hot compress + vibration + fitting design)”, “I feel my skin is tighter after using it (EMS microcurrent + red light)”, etc. Therefore, the core of functional combination is not “more”, but “reasonable combination” and “easy to use”.
Of course, there are also some single-function products on the market that are very outstanding, which requires the product to achieve the ultimate in core functions, such as professional-level qualification endorsement/clinical effect, very good user experience, simple to use and significant effect, clear product positioning, precise pricing strategy and visual packaging, etc.
Top-Selling Multi-function Beauty Devices
You Should Know
In order to help you more intuitively understand the application of “function stacking” in actual products, we have selected several popular beauty instrument products as reference examples. They cover different function combinations and categories, and you can observe how these functions are flexibly combined to serve different skin care needs.
Neck Lifting Device
Neck lifting devices have continued to attract market attention in recent years, especially in the context of growing demand for “lifting and firming”, “lightening neck lines” and “relieving fatigue”. The following two recommended neck beauty devices combine multiple functions such as EMS microcurrent, red and blue light therapy, constant temperature hot compress, vibration massage, etc. They have both skin care effects and comfort, and are favored by consumers.
Electric Gua Sha
The electric gua sha is an intelligent upgraded product based on the traditional Chinese scraping tool. It integrates micro-vibration, constant temperature hot compress, red light care, and other functions, making scraping no longer just a manual operation, but a new type of physical therapy that integrates technology and a comfortable experience. Many brands select the following two products.
Anti-Aging Facial Wand
Facial wands are becoming a popular choice among beauty devices due to their compactness, portability, and multifunctionality. Common functions include microcurrent lifting, red/blue light care, vibration soothing, hot compress introduction, etc. They are suitable for the daily care of delicate areas such as the eye area, nasolabial folds, and jawline. The facial wands we recommend are not only simple and stylish in appearance, but also highly practical in function configuration, and are deeply loved by individual users and brand owners.
Scalp Massager for Hair Growth
With the popularization of the concept of “scalp care”, scalp massagers have become a popular home care appliance. Several popular products we recommend integrate functions such as vibration, red light care, EMS microcurrent, and low-energy laser treatment. They not only help relax the scalp, relieve stress, and promote blood circulation, but also help improve the hair root environment, promote hair follicle metabolism, and stimulate hair growth. Whether it is daily soothing and relaxation or as a part of scalp health management, this type of product has high practicality and market potential.
Mul-Functionality: A Trend & A Smart Choice
Today’s beauty instrument market is no longer at the stage where “any function will sell”. Consumers are becoming more and more knowledgeable about skin care and body care, brands are becoming more and more innovative, and factory solutions are becoming more and more mature. Function superposition has changed from “high-end configuration” to “industry norm”. But we must also see that function superposition is not a blind pursuit of quantity, but a rational design choice made for user experience, market competitiveness and product positioning on the basis of technical feasibility.
For brand owners, choosing functions and modules is actually doing one thing: using the right solution to bring users a perceptual, valuable and surprising experience. Having more functions is not the purpose. The real purpose is to make users feel comfortable and effective, and willing to repurchase and recommend. Under this premise, reasonable superposition of functions is not only a trend, but also a necessary choice to build competitiveness.
Wholesale and Custom Beauty Devices
ROSEORCHID focuses on facial tools and the beauty device industry, the main products include ice globes, ice rollers, microneedles, facial massagers, body massagers, and multi-function multi-function beauty device products. All products are produced in high-quality industrial belts, to ensure high-quality and efficient supply.
With decades of industry experience, we strictly select to ensure that each product is cost-effective and market-competitive. We provide wholesale and customized services to meet the needs of different customers. In addition, we also have a complete packaging design and transportation supply chain, providing you with a one-stop solution from production to delivery, ensuring that you enjoy an efficient and reliable service experience.
